brand-voice 精选
确保所有沟通内容都符合品牌语气和风格指南。适用于撰写营销文案、客户沟通、对外内容,或用户提到品牌语气、tone、写作风格的场景。
安装方式
cp -r zh/03-skills/brand-voice ~/.claude/skills/brand-voice-4把该 skill 目录放进客户端 skills 目录。不同客户端的目录可能不同,Claude Code 默认是 ~/.claude/skills/
https://raw.githubusercontent.com/luongnv89/claude-howto/065ab3734f640fd65ed7a5bb3be882d1d5d52a5a/zh/03-skills/brand-voice/SKILL.md下载后另存为 ~/.claude/skills/brand-voice-4/SKILL.md。链接锁定采集时的 commit,内容与本站展示一致。
整仓一次性获取:git clone --depth 1 https://github.com/luongnv89/claude-howto.git
依赖与权限
- 无需 API Key
- 无需联网
- 无外部命令依赖
- 以上为按正文与 frontmatter 自动推断的信号,仅供参考;安装前建议先阅读原文。
触发场景
撰写营销文案客户沟通对外内容或用户提到品牌语气tone写作风格的场景
SKILL.md 正文
品牌语气技能
概览
此技能确保所有沟通内容在品牌语气、风格和信息传达上保持一致。
品牌定位
使命
帮助团队用 AI 自动化开发工作流
价值观
- 简洁:把复杂的事情变简单
- 可靠:执行稳健,结果稳定
- 赋能:释放人的创造力
语气风格
- 友好但专业 - 平易近人,但不过于随意
- 清晰简洁 - 避免行话,用通俗方式解释技术概念
- 自信 - 体现我们知道自己在做什么
- 有同理心 - 理解用户需求和痛点
写作指南
应该做的 ✅
- 对读者使用“你”
- 使用主动语态:“Claude 会生成报告”,而不是“报告由 Claude 生成”
- 先讲价值主张
- 使用具体示例
- 句子保持在 20 个词以内
- 使用列表增强清晰度
- 包含行动号召
不应该做的 ❌
- 不要使用企业黑话
- 不要居高临下,也不要过度简化
- 不要使用“我们相信”或“我们认为”
- 不要全大写,除非为了强调
- 不要写成大段文字墙
- 不要默认读者具备技术背景
词汇
✅ 推荐用词
- Claude(不要写“the Claude AI”)
- 代码生成(不要写“auto-coding”)
- Agent(不要写“bot”)
- 简化流程(不要写“革命性改变”)
- 集成(不要写“synergize”)
❌ 避免用词
- “cutting-edge”(过度使用)
- “game-changer”(过于空泛)
- “leverage”(企业黑话)
- “utilize”(直接用“use”)
- “paradigm shift”(不够清晰)
示例
✅ 好示例
“Claude 能自动化你的代码审查流程。它不再需要你手动检查每个 PR,而是会审查安全性、性能和质量,每周为团队节省数小时。”
为什么好:价值明确、收益具体、行动导向强
❌ 坏示例
“Claude 利用前沿 AI 为软件开发提供全面解决方案。”
为什么不好:太空泛、企业黑话太多、没有具体价值
质量与来源
- 所属仓库
- luongnv89/claude-howto
- 仓库星标
- 4.2 万
- 最近更新
- 昨天
- 采集时间
- 今天
- commit
- 065ab3734f64
- 内容指纹
- sha256:bc6ea32846b4022
- 文件路径
- zh/03-skills/brand-voice/SKILL.md
同仓库其它 Skill
查看全部 25 个lesson-quiz
Test a learner on a single Claude Code tutorial lesson (01-10) with 10 questions, scoring answers and flagging weak spots. Use before, during, or after a lesson. Don't use for whole-tutorial assessment or explaining a topic instead of testing it.
self-assessment
Comprehensive Claude Code self-assessment and learning path advisor. Runs a multi-category quiz covering 10 feature areas, produces a detailed skill profile with per-topic scores, identifies specific gaps, and generates a personalized learning path with prioritized next steps. Use when asked to "assess my level", "take the quiz", "find my level", "where should I start", "what should I learn next", "check my skills", "skill check", or "level up".
blog-draft
Draft a blog post from ideas and resources. Use when users want to write a blog post, create content from research, or draft articles. Guides through research, brainstorming, outlining, and iterative drafting with version control.
brand-voice
Ensure all communication matches brand voice and tone guidelines. Use when creating marketing copy, customer communications, public-facing content, or when users mention brand voice, tone, or writing style.
claude-md
Create or update CLAUDE.md files following best practices for optimal AI agent onboarding
code-review-specialist
Comprehensive code review with security, performance, and quality analysis. Use when users ask to review code, analyze code quality, evaluate pull requests, or mention code review, security analysis, or performance optimization.
相似 Skill
更多「写作」interview-prep
Prepares the user for a specific interview from their real experience. Builds a story bank in Situation/Task/Action/Result/Reflection form mapped to the competencies the role and company test (such as Amazon's Leadership Principles), writes a cited company and role brief from public sources, predicts questions per round, drafts opener, why-us, weakness and salary answers, prepares questions to ask and a logistics checklist, and runs a post-interview debrief. Use when the user says "help me prepare for my interview", "I have an interview tomorrow" or "in 2 hours", "build my story bank", "STAR stories", "interviewing as a career changer", "what will they ask me", "how do I answer tell me about yourself", "questions to ask the interviewer", "research the company" or "debrief my interview". Uses Reactive Resume MCP tools when connected. For scored role-play practice, mock-interview; for thank-you notes and tracking, job-application-manager; for a salary number, offers or negotiation, offer-negotiation.
job-application-manager
Runs the job-search pipeline. Adds jobs from a link or pasted posting, keeps stages and dates accurate, sets follow-ups, runs a weekly review (stale applications, next actions, funnel stats), records the exact resume version sent, and drafts networking, LinkedIn, referral, recruiter-reply, follow-up, thank-you, status-check, expedite and withdrawal messages without sending them. Use when the user says "add this job to my tracker", "I applied", "log my interview", "I got rejected", "I was ghosted", "log my offer", "track my applications", "do my weekly review", "what should I follow up on", "write a thank-you note", "message this recruiter", "ask for a referral", "withdraw my application", or wants a job-search spreadsheet. Works with a Markdown/CSV tracker or Reactive Resume MCP tools. Not for resume work (resume-tailor, resume-bullet-writer, resume-content-guide), interview prep or practice (interview-prep, mock-interview), or judging, negotiating, accepting or declining an offer (offer-negotiation).
mock-interview
Runs a mock interview for a specific job description. Plays the interviewer in a chosen round (recruiter screen, hiring manager, behavioral, coding, system design, case, product sense, panel), persona and difficulty; asks one question at a time, probes vague answers, and gives quote-backed rubric scores after each answer (coach mode) or at the end (realistic). Model answers use only the user's real experience. Use when the user says "mock interview me", "interview me for this job", "practice interview", "pretend you're the interviewer", "grill me for this role", "run a behavioral round", "quick recruiter screen", "hiring-manager mock", "system design mock" or "case interview practice". With Reactive Resume MCP it reads the application and stories and logs the session. For a story bank, company brief, questions to ask or a real-interview debrief, interview-prep; for scheduling or thank-you notes, job-application-manager; for fixing the resume, resume-tailor; for negotiation practice, offer-negotiation.
offer-negotiation
Evaluates and negotiates job offers. Decodes base, bonus, equity, sign-on, level and terms with unknowns kept unknown and each offer in its own currency, benchmarks against checkable pay data, finds true leverage, drafts one counter as email and call script, role-plays the recruiter, and handles the salary-expectations number, deadlines and extensions, "best and final", competing offers, counteroffers and written acceptance or decline. Country-aware (India CTC, 13th-month pay, public-sector scales). Use when the user says "I got an offer of...", "is this offer good", "should I negotiate", "how do I counter", "compare my offers", "what is my equity worth", "they asked my salary expectations", "they want an answer by Friday", "can I ask for more time", "should I accept" or "practice the negotiation call". Uses Reactive Resume MCP tools when connected. For logging the offer, its deadline and withdrawal notes, job-application-manager; for other interview answers, interview-prep.
resume-builder
Builds a complete resume from scratch as Reactive Resume JSON that conforms to the schema and imports at https://rxresu.me. Asks for each missing detail instead of inventing it, then produces valid JSON (UUIDs, HTML descriptions, template and layout). Use when the user wants to create, build or generate a new resume, turn their work history into Reactive Resume JSON, or asks about the Reactive Resume schema, sections, templates or layout. For what belongs on a resume or a resume audit use resume-content-guide; for rewriting bullets, resume-bullet-writer; for fitting one job posting, resume-tailor; for tracking applications, job-application-manager; for interviews, interview-prep or mock-interview.
resume-bullet-writer
Turns resume duties into truthful impact bullets. Questions the user role by role to dig out achievements, asks for real numbers or honest ranges (never invents them), and writes concise bullets in XYZ, CAR, scope or qualitative form. Use when the user says "rewrite my bullets", "make this bullet stronger", "quantify my resume", "turn my duties into achievements", "improve my experience section", "my resume sounds boring", "I don't have any numbers", pastes resume lines for feedback, or works in a low-number job (nursing, teaching, care, trades, admin, creative). With the Reactive Resume MCP server connected, it edits experience, project, volunteer and education descriptions with apply_resume_patch after the user approves. Use resume-content-guide instead for which sections or details belong and for summaries or headlines, resume-tailor to fit one job posting, interview-prep or mock-interview for interview stories and practice, and resume-builder to build a resume from scratch.