brand-voice 精选
Ensure all communication matches brand voice and tone guidelines. Use when creating marketing copy, customer communications, public-facing content, or when users mention brand voice, tone, or writing style.
安装方式
cp -r 03-skills/brand-voice ~/.claude/skills/brand-voice把该 skill 目录放进客户端 skills 目录。不同客户端的目录可能不同，Claude Code 默认是 ~/.claude/skills/
https://raw.githubusercontent.com/luongnv89/claude-howto/065ab3734f640fd65ed7a5bb3be882d1d5d52a5a/03-skills/brand-voice/SKILL.md下载后另存为 ~/.claude/skills/brand-voice/SKILL.md。链接锁定采集时的 commit，内容与本站展示一致。
整仓一次性获取：git clone --depth 1 https://github.com/luongnv89/claude-howto.git
依赖与权限
- 无需 API Key
- 需要联网访问外部服务
- 依赖外部命令：
make - 以上为按正文与 frontmatter 自动推断的信号，仅供参考；安装前建议先阅读原文。
触发场景
creating marketing copycustomer communicationspublic-facing contentwhen users men
SKILL.md 正文
Brand Voice Skill
Overview
This skill ensures all communications maintain consistent brand voice, tone, and messaging.
Brand Identity
Mission
Help teams automate their development workflows with AI
Values
- Simplicity: Make complex things simple
- Reliability: Rock-solid execution
- Empowerment: Enable human creativity
Tone of Voice
- Friendly but professional - approachable without being casual
- Clear and concise - avoid jargon, explain technical concepts simply
- Confident - we know what we're doing
- Empathetic - understand user needs and pain points
Writing Guidelines
Do's ✅
- Use "you" when addressing readers
- Use active voice: "Claude generates reports" not "Reports are generated by Claude"
- Start with value proposition
- Use concrete examples
- Keep sentences under 20 words
- Use lists for clarity
- Include calls-to-action
Don'ts ❌
- Don't use corporate jargon
- Don't patronize or oversimplify
- Don't use "we believe" or "we think"
- Don't use ALL CAPS except for emphasis
- Don't create walls of text
- Don't assume technical knowledge
Vocabulary
✅ Preferred Terms
- Claude (not "the Claude AI")
- Code generation (not "auto-coding")
- Agent (not "bot")
- Streamline (not "revolutionize")
- Integrate (not "synergize")
❌ Avoid Terms
- "Cutting-edge" (overused)
- "Game-changer" (vague)
- "Leverage" (corporate-speak)
- "Utilize" (use "use")
- "Paradigm shift" (unclear)
Examples
✅ Good Example
"Claude automates your code review process. Instead of manually checking each PR, Claude reviews security, performance, and quality—saving your team hours every week."
Why it works: Clear value, specific benefits, action-oriented
❌ Bad Example
"Claude leverages cutting-edge AI to provide comprehensive software development solutions."
Why it doesn't work: Vague, corporate jargon, no specific value
Last Updated: August 4, 2026
Claude Code Version: 2.1.220
Sources:
- https://code.claude.com/docs/en/skills
Compatible Models: Claude Fable 5, Claude Opus 5, Claude Sonnet 5, Claude Sonnet 4.6, Claude Opus 4.8, Claude Haiku 4.5
质量与来源
- 所属仓库
- luongnv89/claude-howto
- 仓库星标
- 4.2 万
- 最近更新
- 昨天
- 采集时间
- 今天
- commit
- 065ab3734f64
- 内容指纹
- sha256:fa20cc4408b6516
- 文件路径
- 03-skills/brand-voice/SKILL.md
同仓库其它 Skill
查看全部 25 个lesson-quiz
Test a learner on a single Claude Code tutorial lesson (01-10) with 10 questions, scoring answers and flagging weak spots. Use before, during, or after a lesson. Don't use for whole-tutorial assessment or explaining a topic instead of testing it.
self-assessment
Comprehensive Claude Code self-assessment and learning path advisor. Runs a multi-category quiz covering 10 feature areas, produces a detailed skill profile with per-topic scores, identifies specific gaps, and generates a personalized learning path with prioritized next steps. Use when asked to "assess my level", "take the quiz", "find my level", "where should I start", "what should I learn next", "check my skills", "skill check", or "level up".
blog-draft
Draft a blog post from ideas and resources. Use when users want to write a blog post, create content from research, or draft articles. Guides through research, brainstorming, outlining, and iterative drafting with version control.
claude-md
Create or update CLAUDE.md files following best practices for optimal AI agent onboarding
code-review-specialist
Comprehensive code review with security, performance, and quality analysis. Use when users ask to review code, analyze code quality, evaluate pull requests, or mention code review, security analysis, or performance optimization.
doc-generator
Generate comprehensive, accurate API documentation from source code. Use when creating or updating API documentation, generating OpenAPI specs, or when users mention API docs, endpoints, or documentation.
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Prepares the user for a specific interview from their real experience. Builds a story bank in Situation/Task/Action/Result/Reflection form mapped to the competencies the role and company test (such as Amazon's Leadership Principles), writes a cited company and role brief from public sources, predicts questions per round, drafts opener, why-us, weakness and salary answers, prepares questions to ask and a logistics checklist, and runs a post-interview debrief. Use when the user says "help me prepare for my interview", "I have an interview tomorrow" or "in 2 hours", "build my story bank", "STAR stories", "interviewing as a career changer", "what will they ask me", "how do I answer tell me about yourself", "questions to ask the interviewer", "research the company" or "debrief my interview". Uses Reactive Resume MCP tools when connected. For scored role-play practice, mock-interview; for thank-you notes and tracking, job-application-manager; for a salary number, offers or negotiation, offer-negotiation.
job-application-manager
Runs the job-search pipeline. Adds jobs from a link or pasted posting, keeps stages and dates accurate, sets follow-ups, runs a weekly review (stale applications, next actions, funnel stats), records the exact resume version sent, and drafts networking, LinkedIn, referral, recruiter-reply, follow-up, thank-you, status-check, expedite and withdrawal messages without sending them. Use when the user says "add this job to my tracker", "I applied", "log my interview", "I got rejected", "I was ghosted", "log my offer", "track my applications", "do my weekly review", "what should I follow up on", "write a thank-you note", "message this recruiter", "ask for a referral", "withdraw my application", or wants a job-search spreadsheet. Works with a Markdown/CSV tracker or Reactive Resume MCP tools. Not for resume work (resume-tailor, resume-bullet-writer, resume-content-guide), interview prep or practice (interview-prep, mock-interview), or judging, negotiating, accepting or declining an offer (offer-negotiation).
mock-interview
Runs a mock interview for a specific job description. Plays the interviewer in a chosen round (recruiter screen, hiring manager, behavioral, coding, system design, case, product sense, panel), persona and difficulty; asks one question at a time, probes vague answers, and gives quote-backed rubric scores after each answer (coach mode) or at the end (realistic). Model answers use only the user's real experience. Use when the user says "mock interview me", "interview me for this job", "practice interview", "pretend you're the interviewer", "grill me for this role", "run a behavioral round", "quick recruiter screen", "hiring-manager mock", "system design mock" or "case interview practice". With Reactive Resume MCP it reads the application and stories and logs the session. For a story bank, company brief, questions to ask or a real-interview debrief, interview-prep; for scheduling or thank-you notes, job-application-manager; for fixing the resume, resume-tailor; for negotiation practice, offer-negotiation.
offer-negotiation
Evaluates and negotiates job offers. Decodes base, bonus, equity, sign-on, level and terms with unknowns kept unknown and each offer in its own currency, benchmarks against checkable pay data, finds true leverage, drafts one counter as email and call script, role-plays the recruiter, and handles the salary-expectations number, deadlines and extensions, "best and final", competing offers, counteroffers and written acceptance or decline. Country-aware (India CTC, 13th-month pay, public-sector scales). Use when the user says "I got an offer of...", "is this offer good", "should I negotiate", "how do I counter", "compare my offers", "what is my equity worth", "they asked my salary expectations", "they want an answer by Friday", "can I ask for more time", "should I accept" or "practice the negotiation call". Uses Reactive Resume MCP tools when connected. For logging the offer, its deadline and withdrawal notes, job-application-manager; for other interview answers, interview-prep.
resume-builder
Builds a complete resume from scratch as Reactive Resume JSON that conforms to the schema and imports at https://rxresu.me. Asks for each missing detail instead of inventing it, then produces valid JSON (UUIDs, HTML descriptions, template and layout). Use when the user wants to create, build or generate a new resume, turn their work history into Reactive Resume JSON, or asks about the Reactive Resume schema, sections, templates or layout. For what belongs on a resume or a resume audit use resume-content-guide; for rewriting bullets, resume-bullet-writer; for fitting one job posting, resume-tailor; for tracking applications, job-application-manager; for interviews, interview-prep or mock-interview.
resume-bullet-writer
Turns resume duties into truthful impact bullets. Questions the user role by role to dig out achievements, asks for real numbers or honest ranges (never invents them), and writes concise bullets in XYZ, CAR, scope or qualitative form. Use when the user says "rewrite my bullets", "make this bullet stronger", "quantify my resume", "turn my duties into achievements", "improve my experience section", "my resume sounds boring", "I don't have any numbers", pastes resume lines for feedback, or works in a low-number job (nursing, teaching, care, trades, admin, creative). With the Reactive Resume MCP server connected, it edits experience, project, volunteer and education descriptions with apply_resume_patch after the user approves. Use resume-content-guide instead for which sections or details belong and for summaries or headlines, resume-tailor to fit one job posting, interview-prep or mock-interview for interview stories and practice, and resume-builder to build a resume from scratch.