content-workflow 标准

End-to-end content creation pipeline from research through editorial review to social distribution. Orchestrates a 3-stage workflow: research, draft/edit, and distribute. Supports blog posts, LinkedIn, Twitter threads, newsletters, and essays.

营销 Claude Code Gemini CLI MCP 客户端 Windsurf MIT 163

在 GitHub 打开

安装方式

cp -r skills/content-workflow ~/.claude/skills/content-workflow

把该 skill 目录放进客户端 skills 目录。不同客户端的目录可能不同，Claude Code 默认是 ~/.claude/skills/

整仓一次性获取：git clone --depth 1 https://github.com/thatrebeccarae/claude-marketing.git

依赖与权限

无需 API Key
需要联网访问外部服务
依赖外部命令：git
以上为按正文与 frontmatter 自动推断的信号，仅供参考；安装前建议先阅读原文。

SKILL.md 正文

来源 thatrebeccarae/claude-marketing@a8a63ec · 许可 MIT · 内容未修改

Content Workflow

End-to-end content creation pipeline: research, draft, review, distribute.

Install

git clone https://github.com/thatrebeccarae/claude-marketing.git && cp -r claude-marketing/skills/content-workflow ~/.claude/skills/

Pipeline Stages

Stage 1: Research

Gather raw material for the content piece.

Topic research — web search, RSS feeds, industry sources
Source assessment — credibility, recency, relevance
Data extraction — key statistics, quotes, data points
Counter-arguments — opposing views, nuance, caveats
Angle development — what makes this piece unique

Output: Research brief with sources, data points, and recommended angle.

Stage 2: Draft & Edit

Create and refine the content.

Draft — write following the content type framework and brand voice
Editorial review against quality criteria:

Voice consistency
Structural quality (hook → body → CTA)
SEO optimization (if applicable)
Factual accuracy (all claims sourced)
Readability (appropriate level for audience)

Revision — apply specific feedback
Final review — verify all issues addressed

Output: Polished draft ready for approval.

Stage 3: Distribute

Adapt the finished piece for cross-platform distribution.

LinkedIn post — hook, body, CTA, hashtags
Twitter/X thread — numbered tweets, hooks per tweet
Email subject lines — 3 options with preview text
Pull quotes — 3-5 shareable excerpts for social

Output: Distribution pack with platform-specific adaptations.

Usage Modes

Full Pipeline

/content-workflow [topic]

Runs all 3 stages: research → draft → review → distribute.

Start from Draft

/content-workflow --from-draft [file path]

Skips research. Takes an existing draft through editorial review and distribution.

Distribution Only

/content-workflow --distribute [file path]

Takes a finished, approved piece and creates the social distribution pack.

Content Types

Type	Research Depth	Draft Length	Distribution
Blog post	Deep (5+ sources)	1,500-2,500 words	LinkedIn + Twitter + Email
LinkedIn post	Light (2-3 sources)	150-300 words	Twitter adaptation only
Twitter thread	Light (1-2 sources)	5-12 tweets	LinkedIn adaptation only
Newsletter	Medium (3-5 sources)	500-1,000 words	Twitter + LinkedIn teasers
Essay	Deep (8+ sources)	2,000-4,000 words	Full distribution pack

Status Tracking

Content moves through these statuses:

stub → draft → reviewed → approved → published → measured
                                   ↘ rejected (terminal)

stub: Topic identified, no content yet
draft: First draft complete
reviewed: Editorial review complete
approved: Human approval gate passed
published: Live on platform
measured: Performance data collected
rejected: Did not pass review, will not publish

Key Principles

Research before writing. Even short posts benefit from 10 minutes of source gathering.
One piece, many platforms. Write once, adapt to each platform's format.
Human approval gate. Never publish without explicit approval.
Measure everything. Track performance to inform future content decisions.

For editorial review criteria and platform templates, see [REFERENCE.md](REFERENCE.md).